ANNUAL
NEWSLETTER
A LETTER
FROM
MANAGEMENT
01
TRUST
RELIABILITY
SAFETY
PROGRESS
GLOBAL
SMART
IMPACT
INNOVATION
DRIVE
CONNECT
A WORD FROM OUR EXECUTIVE DIRECTOR
MR. AMIR ABBAS
Dear Valued Partners,
As we close another successful year, I sincerely appreciate your continued trust and partnership. Your support has been key to our progress.
At Zafco, we remain committed to delivering excellence through quality products, efficient service, and strong collaboration. This year, we improved customer experience, expanded our offerings, and strengthened our capabilities.
Looking ahead, we’re excited about the opportunities the new year brings and will keep investing in quality, innovation, and customer-focused solutions to deliver greater value.
ZAFCO
HIGHLIGHTS
02
TRUST
RELIABILITY
SAFETY
PROGRESS
GLOBAL
SMART
IMPACT
INNOVATION
DRIVE
CONNECT
ZAFCO BUSINESS CONNECT 2025
Zafco Business Connect 2025 was successfully held from December 9–11 alongside Automechanika. The event brought together our business partners, dealers, and key stakeholders, creating a dynamic platform to explore new business opportunities, showcase our latest products, and strengthen ongoing collaborations.
ZEETEX
HIGHLIGHTS
03
OWN THE ROAD
DRIVES YOU AHEAD
OWN THE ROAD
DRIVES YOU AHEAD
INTRODUCING THE ALL-NEW ZEETEX WEBSITE
Smarter, faster, and built for you!
We’re excited to announce that the new Zeetex website has officially launched, delivering a faster, smarter experience with a modern design and seamless navigation. Users can now explore the full product range, use the intelligent Tyre Finder, and interactively view tyres through the 3D Tyre View feature.
TECH-ENABLED SALES TOOL
We’re excited to share that our new tech-driven sales enablement solution, customized landing pages for Zeetex PCR and TBR, has officially been launched. Designed for convenience and efficiency, this platform provides a more engaging way to showcase products, strengthen brand storytelling, and elevate customer interactions.
ZEETEX ON SOCIAL
We’ve launched multiple country-specific social media channels for Zeetex to strengthen our digital presence and connect more meaningfully with local audiences. This initiative enables us to deliver tailored content, engage customers more effectively in each market, and elevate Zeetex’s brand visibility worldwide.
TYREXPO ASIA
SINGAPORE
At TyreXpo Asia Singapore 2025, Zafco showcased its full range of tyres, batteries, and lubricants through a striking Zeetex booth, reinforcing our commitment to innovation and mobility. The event was a hub for industry connections and collaborations, and we thank our partners, clients, and visitors who made it a truly memorable experience.
EXCLUSIVE
PARTNER EVENT
SINGAPORE
Zafco hosted an exclusive dinner for customers, featuring brand presentations, exciting product launches including the AT 5000 Max and Light Truck Patterns, and the introduction of the Z HUB platform. The evening ended with an interactive quiz and spot prizes, making it a memorable and engaging experience for all.
DRIFT EVENT
SAUDI ARABIA
Zeetex proudly participated in the Saudi Drifting Event in Riyadh on 25–26 September 2025, joining some of the best talent in motorsport. This milestone sponsorship strengthened our brand presence, reinforced our position as a leading performance tire brand, and deepened engagement with the motorsport community an achievement that makes Zeetex even stronger.
DEALER TRIP
TO CHINA
Zeetex Cambodia’s distributor organized an enriching incentive trip to China for a group of 25 valued dealers. The visit provided an excellent platform to strengthen partnerships, exchange insights, and recognize the collective achievements of the year. This initiative reflects Zeetex’s continued commitment to supporting dealer success and fostering long-term collaboration across the region.
DEALER TRIP
TO VIETNAM
Zeetex Malaysia customer successfully organized an exciting incentive trip for our valued dealers to Da Nang and Hoi An, Vietnam, held from October 15 to 19, 2025. The trip offered an excellent blend of cultural experiences, scenic exploration, and memorable team-building moments. It was a wonderful opportunity to strengthen relationships, appreciate our partners’ continued support, and celebrate the achievements of the year.
CHANNEL BRANDING IN EGYPT
Our Zeetex distributor in Egypt has successfully completed a full shop-branding project, significantly enhanced in-store visibility and strengthening the brand’s presence in this key market. The refreshed branding includes updated signage, display materials, and a cohesive retail look that elevates the overall customer experience. This initiative not only reinforces Zeetex’s retail identity but also supports our dealer in driving stronger customer engagement and sales performance.
CHANNEL BRANDING IN LEBANON
Our Zeetex distributor in Lebanon has launched a comprehensive shop-branding initiative for one of our key dealers, significantly enhancing the brand’s visibility and presence in the local market. This upgrade includes refreshed storefront signage, in-store branding, and promotional displays designed to create a stronger customer experience and reinforce Zeetex’s identity. Such initiatives play an important role in strengthening our market positioning and supporting our partners’ business growth.
WHERE PERFORMANCE MEETS EFFICIENCY
The Zeetex tyres sets strong benchmarks in fuel efficiency, durability, and consistent on-road performance. Built for long-lasting reliability and reduced operating costs, it delivers the dependable safety and value drivers and fleets can trust.
ARMSTRONG
HIGHLIGHTS
04
BUILT TO LAST
AMERICAN LEGEND SINCE 1912
BUILT TO LAST
AMERICAN LEGEND SINCE 1912
INTRODUCING THE NEW ARMSTRONG WEBSITE
Armstrong Tyres MEA is proud to share that its new website has been successfully launched, offering customers a seamless and engaging experience. The platform now features dedicated sections for Passenger and Commercial Tyres, along with an interactive dealer locator that makes it easy to find authorized retailers across the Middle East and Africa.
TECH-ENABLED SALES TOOL
Armstrong’s new digital sales tool has now been successfully introduced- featuring customized landing pages that present our tyres in a clear, engaging, and professional way. This innovative tool enhances our brand storytelling and provides customers with a more impactful and seamless experience.
ARMSTRONG ON SOCIAL
We have expanded Armstrong’s digital footprint by launching several country-specific social media channels. This enables us to share localized content, engage more effectively with customers in each market, and further strengthen Armstrong’s brand presence across the globe.
A NEW
CHAPTER FOR
ARMSTRONG
We’re proud to announce the first Armstrong tire produced at our new Pakistan factory, a milestone that reflects Zafco’s commitment to strengthening regional manufacturing, serving global markets with greater agility, and bringing us closer to our customers. This achievement was made possible by our incredible teams in Pakistan and marks the start of an exciting new chapter in Armstrong’s journey with many more milestones ahead.
BILLBOARD CAMPAIGN IN NIGERIA
Our Armstrong partner in Nigeria has launched a strategic billboard campaign to strengthen visibility and drive awareness for Armstrong PCR tyres across major cities. The campaign will run from October to December, ensuring strong market presence during the peak season. Campaign Location: Lagos, Abuja & Ibadan
STRENGTH, STABILITY & PROVEN PERFORMANCE
Armstrong tyres continue to demonstrate exceptional results in durability, handling, and overall road performance. Built with robust construction and advanced tread technology, they deliver reliable grip, long tread life, and consistent value for both commercial fleets and everyday drivers.
OTANI
HIGHLIGHTS
05
DRIVE WITH CONFIDENCE
DRIVE WITH CONFIDENCE
DRIVE WITH CONFIDENCE
DRIVE WITH CONFIDENCE
TECH-ENABLED SALES TOOL
Otani has officially gone digital with the launch of customized landing pages that bring our tyre range to life. Designed for clarity and impact, this platform allows customers to explore products with ease while experiencing the strength and reliability Otani is known for.
OTANI ON SOCIAL
We have enhanced Otani’s digital reach by introducing multiple country-specific social media channels. This approach allows us to deliver localized content, engage more closely with customers in each region, and reinforce Otani’s brand presence worldwide.
BM2000
IN D1GP
JAPAN
We’re proud to announce that the Otani Tyre BM2000 has qualified for the D1GP: International Drift Championship proving the outstanding performance and durability that define the BM2000.
